https://sandergansen.com/writing/Original essays, service updates and workshop announcements. Historical article publication dates preserved.enhttps://sandergansen.com/offersignal/sandergansen.com:services-update:2026-11-06Fri, 06 Nov 2026 11:56:38 GMTService updateThe current OfferSignal scope retains existing ERP/PIM and other agreed systems. Step 3 includes agreed initial technical SEO/GEO/AEO work, a content plan, selected published content and reusable mechanisms using cleaned data for catalogue/product information and target keywords. Step 4 starts with one selected external procurement or website/product-page enquiry route, tested on approved facts with human review. Wider rollout, the broader data-entry layer, further routes and monthly support are separate decisions. Budgets follow fixed-scope diagnostic/pilot, volume- and integration-based data work, separately quoted rollout and agreed monthly support; no universal price or outcome guarantee is published. Read the current OfferSignal, Services and FAQ pages for scope and decisions, About and Projects for experience, and https://sandergansen.com/book/ or https://sandergansen.com/et/book/ for labelled contact actions and scheduling. The LLM guide, agent guide and advisory agents index link to these current pages.https://sandergansen.com/offersignal/sandergansen.com:services-update:2026-11-05Thu, 05 Nov 2026 16:33:18 GMTService updateOfferSignal follows four independently valuable steps for established manufacturers, technical distributors and product-led B2B/B2B2C businesses: a commercial-data map and sales-focused roadmap; a reusable fact model with agreed input/output mechanisms and permissions-controlled MCP while retaining existing ERP/PIM; agreed initial technical SEO/GEO/AEO work, a content plan, selected content and reusable catalogue/product-data outputs; and a limited working pilot for one selected external procurement or website/product-page enquiry route with human review. Clients may stop or continue after each step; connecting all four is recommended. Wider rollout, the broader data-entry layer, further routes and monthly support/development are separately agreed. Budgets are agreed by scope, data volume/quality and integrations rather than a universal OfferSignal price. The Services page also welcomes individually scoped business design, marketing strategy, investor relations, advisory, event and teaching collaborations.https://sandergansen.com/workshops/sandergansen.com:workshop-interest:2026-11-05Thu, 05 Nov 2026 16:33:18 GMTWorkshop announcementSander Gansen and Matis Metsala will host “Who does the machine buy from?” / “Can the buyer—or their agent—find your offer?” in late November 2026. More information coming soon. Use the labelled contact options at https://sandergansen.com/book/ or https://sandergansen.com/et/book/ to express interest. Exact date, venue, price and ticket details follow later; interest is not a ticket booking, confirmed place or newsletter subscription. Check the current Workshops page before relying on this dated announcement.https://sandergansen.com/writing/the-impact-of-ai-on-jobs-and-thoughts-on-what-should-be-done-in-estonia-right-now/https://sandergansen.com/writing/the-impact-of-ai-on-jobs-and-thoughts-on-what-should-be-done-in-estonia-right-now/Sat, 31 Oct 2026 12:00:00 GMTWritingDuring a recent conversation, a representative of a large corporation told me rather bluntly that the first jobs to disappear are the ones that should never have existed in their current form.https://sandergansen.com/writing/software-that-executes-work-is-scaling-whereas-people-stop-operating-tools/https://sandergansen.com/writing/software-that-executes-work-is-scaling-whereas-people-stop-operating-tools/Tue, 27 Oct 2026 12:00:00 GMTWritingInstead of adopting a sales tool, give the task to a machine. With the right access and data, it reviews emails, finds unfinished conversations, and prepares next steps.https://sandergansen.com/writing/the-pressure-on-european-producers-and-retailers-is-real/https://sandergansen.com/writing/the-pressure-on-european-producers-and-retailers-is-real/Mon, 26 Oct 2026 12:00:00 GMTWritingLast week, I heard rumours that one of Estonia’s oldest furniture showrooms was closing. Now it’s confirmed: ELKE Mööbel is shutting down.https://sandergansen.com/writing/are-we-going-to-let-lithuania-pull-further-ahead/https://sandergansen.com/writing/are-we-going-to-let-lithuania-pull-further-ahead/Fri, 23 Oct 2026 12:00:00 GMTWritingWe have great tech companies. Good manufacturers too. Yet Estonia’s side of that particular map lacked businesses using technology to sell physical products at €100M+ annual revenue.https://sandergansen.com/writing/don-t-vibe-code-in-between-sets-aka-how-businesses-should-implement-ai-now/https://sandergansen.com/writing/don-t-vibe-code-in-between-sets-aka-how-businesses-should-implement-ai-now/Fri, 23 Oct 2026 12:00:00 GMTWritingA gym in San Francisco is telling people not to vibe code between sets.https://sandergansen.com/writing/the-crypto-era-is-over-long-live-crypto/https://sandergansen.com/writing/the-crypto-era-is-over-long-live-crypto/Fri, 23 Oct 2026 12:00:00 GMTWritingSome thoughts on a16z Crypto becoming a16z Frontier.https://sandergansen.com/writing/where-are-the-estonian-equivalents-of-furniture1-and-burga/https://sandergansen.com/writing/where-are-the-estonian-equivalents-of-furniture1-and-burga/Fri, 23 Oct 2026 12:00:00 GMTWritingWe have spent the last 30 years building tech companies. In Estonia alone, we have plenty to be proud of: two exits of Skype; the IPO of Wise; capital raises of Pipedrive, Bolt, Veriff, and others. But how much of that effort has…https://sandergansen.com/writing/agentic-commerce-what-it-means-and-what-to-do-about-it-now/https://sandergansen.com/writing/agentic-commerce-what-it-means-and-what-to-do-about-it-now/Tue, 06 Oct 2026 12:00:00 GMTWritingA growing number of shoppers no longer browse your site before they buy from it.https://sandergansen.com/writing/what-chatgpt-ads-means-for-b2b-marketers-and-why-it-doesn-t-reach-them-yet/https://sandergansen.com/writing/what-chatgpt-ads-means-for-b2b-marketers-and-why-it-doesn-t-reach-them-yet/Thu, 03 Sep 2026 12:00:00 GMTWritingChatGPT now processes roughly 2.5 billion prompts a day and reaches around 900 million weekly users. Separately, G2's 2026 survey of over 1,000 B2B software buyers found 51% now begin their research with an AI chatbot more often than…https://sandergansen.com/writing/my-personal-review-of-the-year-2025/https://sandergansen.com/writing/my-personal-review-of-the-year-2025/Fri, 19 Dec 2025 12:00:00 GMTWritingA Total Recall happened this year. It was long overdue, and finally, all doors broke loose. And I am delighted with the results!https://sandergansen.com/writing/crypto-ai-convergence/https://sandergansen.com/writing/crypto-ai-convergence/Mon, 27 Oct 2025 12:00:00 GMTWritingThe A16Z State of Crypto report validates Perxify's strategy: integrating wallets for programmable identity, NFTs for perpetual ownership, and AI for intelligence, with BooksShark as the first use case.https://sandergansen.com/writing/estonia-retail-innovation-economic-pressure/https://sandergansen.com/writing/estonia-retail-innovation-economic-pressure/Wed, 25 Jun 2025 12:00:00 GMTWritingEstonia's VAT increase is creating challenges for retailers but also opening doors for AI-driven solutions and direct-to-consumer strategies across Europe.https://sandergansen.com/writing/commerce-in-the-agentic-web/https://sandergansen.com/writing/commerce-in-the-agentic-web/Mon, 26 May 2025 12:00:00 GMTWritingAs AI agents become our primary interface with the web, businesses must balance optimizing for both human attention and AI comprehension, creating a new economic model based on direct value exchange.https://sandergansen.com/writing/balancing-act-why-europe-needs-a-smarter-approach-to-blockchain-gdpr-and-global-innovation/https://sandergansen.com/writing/balancing-act-why-europe-needs-a-smarter-approach-to-blockchain-gdpr-and-global-innovation/Mon, 28 Apr 2025 12:00:00 GMTWritingIn the race to harness blockchain's transformative potential, three global powers have emerged with distinct approaches: the United States drives innovation with minimal constraints, China strategically adapts technology while…https://sandergansen.com/writing/ai-powered-development-one-hour-website/https://sandergansen.com/writing/ai-powered-development-one-hour-website/Fri, 25 Apr 2025 12:00:00 GMTWritingThe story of how we went from needing a website to having a live, professional headless commerce frontend in just one hour using AI assistance - and what this means for the future of startup development.https://sandergansen.com/writing/business-model-evolution-risk-sharing/https://sandergansen.com/writing/business-model-evolution-risk-sharing/Thu, 17 Apr 2025 12:00:00 GMTWritingHow discovering that brands need modern commerce infrastructure but can't afford upfront investments led us to develop a revolutionary risk-sharing business model based on transaction fees.https://sandergansen.com/writing/perxify-personal-shopping-experience/https://sandergansen.com/writing/perxify-personal-shopping-experience/Thu, 03 Apr 2025 12:00:00 GMTWritingDiscover how Perxify is reimagining e-commerce by creating a commerce cloud that connects brands and shoppers on a shared infrastructure that learns and adapts, powered by our AI product recommendation engine.https://sandergansen.com/writing/enterprise-interest-and-commerce-infrastructure/https://sandergansen.com/writing/enterprise-interest-and-commerce-infrastructure/Tue, 18 Mar 2025 12:00:00 GMTWritingHow enterprise interest and client validation transformed our understanding of the market opportunity, leading us to rebuild commerce infrastructure from the ground up with an API-first approach.https://sandergansen.com/writing/big-pivot-loyalty-to-commerce-cloud/https://sandergansen.com/writing/big-pivot-loyalty-to-commerce-cloud/Wed, 29 Jan 2025 12:00:00 GMTWritingThe strategic decision that changed everything - how we realized we had built a headless commerce cloud, not just a loyalty platform, and the benefits of this API-first architecture.https://sandergansen.com/writing/market-context-estonian-ecosystem-2025/https://sandergansen.com/writing/market-context-estonian-ecosystem-2025/Thu, 09 Jan 2025 12:00:00 GMTWritingAn analysis of the Estonian startup ecosystem in 2025 and how local market dynamics influenced our global platform strategy.https://sandergansen.com/writing/demo-to-reality-first-marketplace/https://sandergansen.com/writing/demo-to-reality-first-marketplace/Mon, 06 Jan 2025 12:00:00 GMTWritingThe journey from proof-of-concept to first marketplace product, including the technical challenges and business insights we discovered while building a headless multi-vendor solution.https://sandergansen.com/writing/2024-year-end-reflections/https://sandergansen.com/writing/2024-year-end-reflections/Sat, 28 Dec 2024 12:00:00 GMTWritingA comprehensive look back at 2024 - the challenges overcome, lessons learned, and foundation built for the future of Perxify.https://sandergansen.com/writing/my-personal-review-of-the-year-2024/https://sandergansen.com/writing/my-personal-review-of-the-year-2024/Sat, 28 Dec 2024 12:00:00 GMTWritingNew Beginnings continued to be the theme for this year as we continued building the global Banana community and collecting more experiences to look back on in years to come.https://sandergansen.com/writing/momentum-growth-enterprise-interest/https://sandergansen.com/writing/momentum-growth-enterprise-interest/Tue, 19 Nov 2024 12:00:00 GMTWritingHow enterprise interest validated our platform approach and drove rapid maturation of our technology and business model, focusing on the demand for headless commerce solutions.https://sandergansen.com/writing/reality-of-building-startups/https://sandergansen.com/writing/reality-of-building-startups/Wed, 30 Oct 2024 12:00:00 GMTWritingThe honest story of how scope creep nearly derailed our development and how we learned to embrace it as market validation rather than fight it.https://sandergansen.com/writing/philosophy-behind-perxify/https://sandergansen.com/writing/philosophy-behind-perxify/Thu, 10 Oct 2024 12:00:00 GMTWritingThe core philosophy that drives Perxify - moving beyond transactional relationships to create genuine partnerships between brands and customers.https://sandergansen.com/writing/concept-to-platform-evolution-2024/https://sandergansen.com/writing/concept-to-platform-evolution-2024/Mon, 16 Sep 2024 12:00:00 GMTWritingHow Perxify evolved from a simple loyalty program idea into a comprehensive commerce platform throughout 2024.https://sandergansen.com/writing/technical-reality-web3-challenges/https://sandergansen.com/writing/technical-reality-web3-challenges/Sun, 07 Jul 2024 12:00:00 GMTWritingThe honest truth about building on blockchain technology - from integration complexities to user experience challenges and everything in between.https://sandergansen.com/writing/building-in-public-early-days/https://sandergansen.com/writing/building-in-public-early-days/Sat, 08 Jun 2024 12:00:00 GMTWritingA look back at the initial decision to build Perxify in the open, sharing our progress, challenges, and lessons learned with the community.https://sandergansen.com/writing/looking-back-and-thinking-forward-analysing-our-planned-journey-for-alder-solutions/https://sandergansen.com/writing/looking-back-and-thinking-forward-analysing-our-planned-journey-for-alder-solutions/Mon, 03 Jun 2024 12:00:00 GMTWritingThree hours in the air, with no access to the internet or other disturbances, was a fantastic time. It allowed me to catch up on long-form reading and have much-needed moments of reflection.https://sandergansen.com/writing/fifteen-years-journey-perxify/https://sandergansen.com/writing/fifteen-years-journey-perxify/Wed, 29 May 2024 12:00:00 GMTWritingA personal reflection on the entrepreneurial journey that led to Perxify - from early ecommerce ventures to finding the right problem to solve.https://sandergansen.com/writing/ready-set-go/https://sandergansen.com/writing/ready-set-go/Mon, 26 Feb 2024 12:00:00 GMTWritingComing back from Paris, after spending days with my straight-shooting lovely wife, my always life-enjoying friend Nizzar, and many other crazy-optimistic-weird people, something new has re-awakened inside me. Something I last felt years…https://sandergansen.com/writing/my-personal-review-of-the-year-2023/https://sandergansen.com/writing/my-personal-review-of-the-year-2023/Thu, 28 Dec 2023 12:00:00 GMTWritingThis year started with a downward cycle, but by the end, its course changed again with the help of some new Internet frens, and I managed to travel a lot, this time also with Lele.https://sandergansen.com/writing/post-mortem-for-supplain/https://sandergansen.com/writing/post-mortem-for-supplain/Mon, 03 Jul 2023 12:00:00 GMTWritingIn April 2021, we assembled a team to build a supply chain blockchain that connects all parties and enables more interoperability.https://sandergansen.com/writing/should-we-be-talking-about-web4-already/https://sandergansen.com/writing/should-we-be-talking-about-web4-already/Thu, 04 May 2023 12:00:00 GMTWritingThe next generation of the internet is here, called Web 4.0. This new web version will be more personalised, interactive, and intelligent than ever before.https://sandergansen.com/writing/blockchain-cryptocurrency-use-cases-reputation-regulation-and-the-path-forward-feat-nft-tallinn/https://sandergansen.com/writing/blockchain-cryptocurrency-use-cases-reputation-regulation-and-the-path-forward-feat-nft-tallinn/Tue, 28 Mar 2023 12:00:00 GMTWriting(1) real use cases;https://sandergansen.com/writing/my-personal-review-of-the-year-2022/https://sandergansen.com/writing/my-personal-review-of-the-year-2022/Thu, 29 Dec 2022 12:00:00 GMTWritingThis year has been all about getting more involved with the web3 community and continuing to build new products while growing the family and buying our first home.https://sandergansen.com/writing/separating-blockchain-hype-from-reality/https://sandergansen.com/writing/separating-blockchain-hype-from-reality/Mon, 19 Sep 2022 12:00:00 GMTWritingIn this article from the Supplain blog, we chat with Web3 entrepreneur and Supplain CEO Sander Gansen to lay out what blockchain is, what it’s suitable for, and whether he can separate the blockchain hype from reality.https://sandergansen.com/writing/nft-art-is-it-for-fools-or-the-basis-of-a-startup-revolution/https://sandergansen.com/writing/nft-art-is-it-for-fools-or-the-basis-of-a-startup-revolution/Tue, 17 May 2022 12:00:00 GMTWritingAccording to NFT enthusiast Sander Gansen, NFTs are not suitable for those who want to get rich quickly. Photo: Rene Lutterus, NFT Tallinnhttps://sandergansen.com/writing/nft-tallinn-set-a-new-standard-for-nft-conferences/https://sandergansen.com/writing/nft-tallinn-set-a-new-standard-for-nft-conferences/Wed, 27 Apr 2022 12:00:00 GMTWritingThe first edition of NFT Tallinn was a huge success!https://sandergansen.com/writing/nft-tallinn-will-be-the-most-long-awaited-nft-event-of-2022/https://sandergansen.com/writing/nft-tallinn-will-be-the-most-long-awaited-nft-event-of-2022/Fri, 11 Mar 2022 12:00:00 GMTWritingThe most NFT-minded business day - NFT Tallinn, will be a one-of-a-kind spring event on 6th April 2022 at Kultuurikatel. On this day only, Tallinn will be buzzing with over 500+ attendees and world-class experts, speakers, international…https://sandergansen.com/writing/my-personal-review-of-the-year-2021/https://sandergansen.com/writing/my-personal-review-of-the-year-2021/Tue, 28 Dec 2021 12:00:00 GMTWritingThis has been a super educative, constantly accelerating year, preparing me for the supersonic speeds and evermore fun.https://sandergansen.com/writing/how-far-does-world-of-freight-go/https://sandergansen.com/writing/how-far-does-world-of-freight-go/Mon, 22 Nov 2021 12:00:00 GMTWritingTo infinity and beyond!https://sandergansen.com/writing/fixing-supply-chains-w-supplain/https://sandergansen.com/writing/fixing-supply-chains-w-supplain/Mon, 20 Sep 2021 12:00:00 GMTWritingLet’s connect the entire supply chain on a transparent protocolhttps://sandergansen.com/writing/the-story-behind-world-of-freight/https://sandergansen.com/writing/the-story-behind-world-of-freight/Wed, 08 Sep 2021 12:00:00 GMTWritingTrucks, Trains, Ships, Planes, Rockets, Spaceships…https://sandergansen.com/writing/guide-for-fixing-linkedin-profiles/https://sandergansen.com/writing/guide-for-fixing-linkedin-profiles/Fri, 13 Aug 2021 12:00:00 GMTWritingYou only have one first chance to make one first impression that lasts a lifetime.https://sandergansen.com/writing/want-to-really-grow-in-b2b-you-need-to-embrace-digital-sales/https://sandergansen.com/writing/want-to-really-grow-in-b2b-you-need-to-embrace-digital-sales/Fri, 16 Jul 2021 12:00:00 GMTWritingThe best thing about 2020 was that we stopped wasting time and money on always insisting on doing in-person sales meetings. However, this led to most bringing in much fewer leads.https://sandergansen.com/writing/how-to-attract-talents-in-the-changing-times/https://sandergansen.com/writing/how-to-attract-talents-in-the-changing-times/Thu, 15 Jul 2021 12:00:00 GMTWritingWith many of our clients having trouble finding great hires lately, I started thinking a little about the whole Employer Branding question.https://sandergansen.com/writing/what-i-learned-while-building-a-semantic-search-engine/https://sandergansen.com/writing/what-i-learned-while-building-a-semantic-search-engine/Sun, 28 Mar 2021 12:00:00 GMTWritingIn 2020, we started to build a semantic search engine with a team of four developers.https://sandergansen.com/writing/what-type-of-applied-ai-product-should-be-built/https://sandergansen.com/writing/what-type-of-applied-ai-product-should-be-built/Sun, 28 Mar 2021 12:00:00 GMTWritingWhile building a semantic search engine, I understood that there are no narrow AI standalone products. Instead, AI is always a tool to do something.https://sandergansen.com/writing/my-personal-review-of-the-year-2020/https://sandergansen.com/writing/my-personal-review-of-the-year-2020/Wed, 16 Dec 2020 12:00:00 GMTWritingThis year has been perfect for recharging one’s batteries and preparing for the future. Although there have been some stressful moments, then the overall outcome is great.https://sandergansen.com/writing/are-you-wasting-too-much-time-on-knowledge-management/https://sandergansen.com/writing/are-you-wasting-too-much-time-on-knowledge-management/Wed, 14 Oct 2020 12:00:00 GMTWritingOver the years, I have wasted hundreds of hours on knowledge management - be it texts, images or various types of data.https://sandergansen.com/writing/how-will-the-logistics-industry-look-after-the-coronavirus-fallout/https://sandergansen.com/writing/how-will-the-logistics-industry-look-after-the-coronavirus-fallout/Mon, 14 Sep 2020 12:00:00 GMTWritingBusiness owners, employees and investors in the manufacturing and logistics sectors will be anxiously keen to know how long it will take the industries to recover from the coronavirus pandemic.https://sandergansen.com/writing/my-personal-review-of-the-year-2019/https://sandergansen.com/writing/my-personal-review-of-the-year-2019/Wed, 18 Dec 2019 12:00:00 GMTWritingThis year has been a true S-curve for me. It started with a crash, followed by true happiness and excitement for the future.https://sandergansen.com/writing/speys-and-shipitwise-announced-the-planned-merger-of-their-business-operations/https://sandergansen.com/writing/speys-and-shipitwise-announced-the-planned-merger-of-their-business-operations/Fri, 18 Oct 2019 12:00:00 GMTWritingSpeys and Shipitwise have announced today the planned merger of their business operations to offer digital logistics solutions to enable manufacturers and retailers outsource their logistics operations to virtual teams and automated…https://sandergansen.com/writing/10-opportunities-emerged-after-shutting-down-shipitwise/https://sandergansen.com/writing/10-opportunities-emerged-after-shutting-down-shipitwise/Thu, 18 Jul 2019 12:00:00 GMTWritingThe game is not over until it is over.https://sandergansen.com/writing/goodbye-for-now-shipitwise-is-shutting-down/https://sandergansen.com/writing/goodbye-for-now-shipitwise-is-shutting-down/Thu, 04 Jul 2019 12:00:00 GMTWritingAfter four years of trying to change the way people experience logistics, we finally admit that we are too early in this game. At least 2-5 years, if not more.https://sandergansen.com/writing/the-better-your-product-is-the-better-your-marketing-will-be/https://sandergansen.com/writing/the-better-your-product-is-the-better-your-marketing-will-be/Mon, 25 Mar 2019 12:00:00 GMTWritingSander’s Book Club: The Perennial Seller by Ryan Holiday.https://sandergansen.com/writing/how-to-do-better-marketing-outsource-vs-in-house/https://sandergansen.com/writing/how-to-do-better-marketing-outsource-vs-in-house/Thu, 21 Mar 2019 12:00:00 GMTWritingDoes it make sense to assemble a perfect marketing team or should we let an agency do it for us?https://sandergansen.com/writing/one-simple-thing-that-will-make-growth-predictable/https://sandergansen.com/writing/one-simple-thing-that-will-make-growth-predictable/Tue, 19 Mar 2019 12:00:00 GMTWritingSet a marketing strategy before execution.https://sandergansen.com/writing/100-things-to-do-with-our-daughter-before-she-gets-18-years-old/https://sandergansen.com/writing/100-things-to-do-with-our-daughter-before-she-gets-18-years-old/Tue, 12 Mar 2019 12:00:00 GMTWriting“If you don’t know where you are going, you’ll end up someplace else.” ― Yogi Berrahttps://sandergansen.com/writing/how-to-get-sponsors-for-an-event/https://sandergansen.com/writing/how-to-get-sponsors-for-an-event/Mon, 11 Mar 2019 12:00:00 GMTWritingRaising money to hold an event is hard work - let me share some tips on how to make the process easier…https://sandergansen.com/writing/all-news-is-fake-news-that-is-their-business-model/https://sandergansen.com/writing/all-news-is-fake-news-that-is-their-business-model/Sat, 09 Mar 2019 12:00:00 GMTWritingSander’s Book Club: Trust Me, I’m Lying by Ryan Holidayhttps://sandergansen.com/writing/the-plan-for-our-agency-is-set/https://sandergansen.com/writing/the-plan-for-our-agency-is-set/Thu, 28 Feb 2019 12:00:00 GMTWritingLele and I have finally worked out the services that we will be offering through our new company.https://sandergansen.com/writing/setting-meaningful-goals-for-ourselves/https://sandergansen.com/writing/setting-meaningful-goals-for-ourselves/Mon, 25 Feb 2019 12:00:00 GMTWritingKnowing your why is crucial for generating awesome results.https://sandergansen.com/writing/marketing-case-study-choosing-the-traction-channels-to-test-at-palazzo-interiors/https://sandergansen.com/writing/marketing-case-study-choosing-the-traction-channels-to-test-at-palazzo-interiors/Wed, 13 Feb 2019 12:00:00 GMTWritingHow we used the Bullseye Framework presented in the book Traction by Gabriel Weinberg and Justin Mares to build a new marketing strategy for our family’s business.https://sandergansen.com/writing/sanders-book-club-the-22-immutable-laws-of-marketing/https://sandergansen.com/writing/sanders-book-club-the-22-immutable-laws-of-marketing/Tue, 12 Feb 2019 12:00:00 GMTWritingThis book from 1993 should still be a must-read for every marketer, manager and founder.https://sandergansen.com/writing/were-setting-up-a-boutique-agency-for-emerging-tech-companies/https://sandergansen.com/writing/were-setting-up-a-boutique-agency-for-emerging-tech-companies/Mon, 11 Feb 2019 12:00:00 GMTWritingEver since December, I’ve taken some time off to think and make future plans. Let me reveal some of them now…https://sandergansen.com/writing/after-2-incredible-years-of-growing-robotex-im-moving-to-the-sidelines/https://sandergansen.com/writing/after-2-incredible-years-of-growing-robotex-im-moving-to-the-sidelines/Wed, 09 Jan 2019 12:00:00 GMTWritingIt’s time to take an advisory role at Robotex and focus more on automation and other types of emerging technologies.https://sandergansen.com/writing/plans-for-the-next-25-years/https://sandergansen.com/writing/plans-for-the-next-25-years/Wed, 19 Dec 2018 12:00:00 GMTWritingThe first quarter of the first century of my lift has been successfully completed. What’s about to come next?https://sandergansen.com/writing/my-personal-review-of-the-year-2018/https://sandergansen.com/writing/my-personal-review-of-the-year-2018/Wed, 12 Dec 2018 12:00:00 GMTWritingThis has been the most exciting year of my life, so far. This, here, is going to be my personal review of what I experienced, achieved, learned, lost and won.https://sandergansen.com/writing/the-only-way-to-spread-your-story-is-to-tell-it-to-everyone-anywhere/https://sandergansen.com/writing/the-only-way-to-spread-your-story-is-to-tell-it-to-everyone-anywhere/Wed, 05 Sep 2018 12:00:00 GMTWritingThoughts on why it makes sense to republish content 10 times, and travel to 25 countries per year.https://sandergansen.com/writing/bringing-startup-mindset-closer-to-government-and-4-year-olds/https://sandergansen.com/writing/bringing-startup-mindset-closer-to-government-and-4-year-olds/Thu, 31 May 2018 12:00:00 GMTWritingThe speech delivered by me at Tallinn e-Governance Conference.https://sandergansen.com/writing/generating-the-next-50000-robotics-startups-by-bringing-4-year-olds-to-tech-events/https://sandergansen.com/writing/generating-the-next-50000-robotics-startups-by-bringing-4-year-olds-to-tech-events/Thu, 17 May 2018 12:00:00 GMTWritingThe speech delivered by me at Venture Day Minsk 2018.https://sandergansen.com/writing/how-to-run-a-successful-crowdfunding-campaign/https://sandergansen.com/writing/how-to-run-a-successful-crowdfunding-campaign/Sun, 06 May 2018 12:00:00 GMTWritingA list of tips I gave to a friend based on my experience so far…https://sandergansen.com/writing/please-stop-focusing-on-the-stupid-software-solutions/https://sandergansen.com/writing/please-stop-focusing-on-the-stupid-software-solutions/Tue, 01 May 2018 12:00:00 GMTWritingHow investors greed has led us to focus too much on problems that do not matter…https://sandergansen.com/writing/its-late-to-start-your-first-business-in-the-20s/https://sandergansen.com/writing/its-late-to-start-your-first-business-in-the-20s/Tue, 17 Apr 2018 12:00:00 GMTWritingSteve Jobs started Apple when he was 21.https://sandergansen.com/writing/who-wouldnt-love-a-world-tour/https://sandergansen.com/writing/who-wouldnt-love-a-world-tour/Wed, 10 May 2017 12:00:00 GMTWritingAbout to spend my next seven months visiting at least fourteen destinations on five continents. Join me!https://sandergansen.com/writing/why-is-finding-great-marketers-so-fucking-hard/https://sandergansen.com/writing/why-is-finding-great-marketers-so-fucking-hard/Mon, 24 Apr 2017 12:00:00 GMTWritingIt seems like all starting companies struggle with hiring decent marketers. That’s my observation after chatting with over twenty of such.https://sandergansen.com/writing/the-best-elements-about-working-with-my-father/https://sandergansen.com/writing/the-best-elements-about-working-with-my-father/Mon, 17 Apr 2017 12:00:00 GMTWritingThings I discovered when helping my dad blend in the startup world for anyone that thinks of starting up a business with their father.https://sandergansen.com/writing/is-it-in-your-heart-or-in-your-head/https://sandergansen.com/writing/is-it-in-your-heart-or-in-your-head/Wed, 05 Apr 2017 12:00:00 GMTWritingThat’s the question all of us should ask before diving into new waters.https://sandergansen.com/writing/after-2-incredible-years-at-shipitwise-its-time-for-me-to-move-on/https://sandergansen.com/writing/after-2-incredible-years-at-shipitwise-its-time-for-me-to-move-on/Thu, 23 Mar 2017 12:00:00 GMTWritingI remember Aleksander returning to home on February 17th 2015, informing us he’d decided to pursue the idea behind Shipitwise together with Anna, Olari and Ragmar. For the rest of the night we shared some ideas on it and I promised to…https://sandergansen.com/writing/it-only-takes-three-people-to-build-a-startup/https://sandergansen.com/writing/it-only-takes-three-people-to-build-a-startup/Tue, 14 Mar 2017 12:00:00 GMTWritingThere’s this notion that building a successful startup means hiring tens if not hundreds of people.https://sandergansen.com/writing/marketing-youre-doing-it-wrong/https://sandergansen.com/writing/marketing-youre-doing-it-wrong/Thu, 09 Mar 2017 12:00:00 GMTWritingFor fuck’s sake! It’s 2017 and most people are still relying on principles of marketing that are long dead.https://sandergansen.com/writing/lets-take-a-minute-to-notice-the-elephant-in-the-room/https://sandergansen.com/writing/lets-take-a-minute-to-notice-the-elephant-in-the-room/Thu, 09 Feb 2017 12:00:00 GMTWritingLast week I wrote about startups being just like “Pirate ships”.https://sandergansen.com/writing/startups-are-just-like-pirate-ships/https://sandergansen.com/writing/startups-are-just-like-pirate-ships/Fri, 03 Feb 2017 12:00:00 GMTWritingAnd there can only be one captain.https://sandergansen.com/writing/what-are-the-ppc-benefits-for-your-business/https://sandergansen.com/writing/what-are-the-ppc-benefits-for-your-business/Thu, 10 Nov 2016 12:00:00 GMTWritingPPC is an internet marketing channel. The letters stand for pay per click, which means advertisers pay a fee to publishers every time someone clicks their ad. In effect, it's a way to buy site visits rather than "earning" clicks…https://sandergansen.com/writing/no-sharing-economy/https://sandergansen.com/writing/no-sharing-economy/Tue, 27 Sep 2016 12:00:00 GMTWritingSharing Economy. Also known as shareconomy, collaborative consumption, peer economy or access economy. Is it a dream yet to fulfill or an inflated bubble yet to burst?https://sandergansen.com/writing/everything-store-transforming-markets-one-by-one/https://sandergansen.com/writing/everything-store-transforming-markets-one-by-one/Wed, 21 Sep 2016 12:00:00 GMTWritingThe Everything Store: Jeff Bezos and the Age of Amazon tells a very readable story of how one global giant transformed retail.https://sandergansen.com/writing/customer-service-make-it-everyones-priority/https://sandergansen.com/writing/customer-service-make-it-everyones-priority/Fri, 19 Aug 2016 12:00:00 GMTWritingDelivering Happiness: A path to profits, passion, and purpose is a must read for any self-respecting entrepreneur. In this fast-paced and down-to-earth book, Zappos CEO Tony Hsieh shares how a very different kind of corporate culture is…https://sandergansen.com/writing/first-rule-of-entrepreneurship-there-are-no-rules/https://sandergansen.com/writing/first-rule-of-entrepreneurship-there-are-no-rules/Wed, 10 Aug 2016 12:00:00 GMTWritingThe Hard Thing About Hard Things must be one of the best books I’ve read in a long time. It’s Horowitz’s way of laying out everything he believes to be true in entrepreneurship. He’s not attempting to provide anyone with recipes for…https://sandergansen.com/writing/fundraising-couldnt-be-easier/https://sandergansen.com/writing/fundraising-couldnt-be-easier/Thu, 04 Aug 2016 12:00:00 GMTWritingFundraising isn’t hard. At least not hard like impossible.https://sandergansen.com/writing/why-do-startups-fail-at-digital-marketing-when-there-s-so-much-information-online-on-how-to-avoid-it/https://sandergansen.com/writing/why-do-startups-fail-at-digital-marketing-when-there-s-so-much-information-online-on-how-to-avoid-it/Mon, 01 Aug 2016 12:00:00 GMTWritingYou could have the greatest startup idea in the world, however it won't grow as a business without the right marketing strategy. Startups fail at digital marketing either because they don't understand it, or because they make mistakes…https://sandergansen.com/writing/a-startup-wise-guys-portfolio-company-shipitwise-hits-the-2-5-million-euro-valuation/https://sandergansen.com/writing/a-startup-wise-guys-portfolio-company-shipitwise-hits-the-2-5-million-euro-valuation/Fri, 22 Jul 2016 12:00:00 GMTWritingHassle-free shipping solution startup Shipitwise (Estonia) has successfully closed its Funderbeam campaign, increasing its valuation to 2.5 million euro, only 3 months after graduation from B2B accelerator Startup Wise Guys (SWG) 6th…https://sandergansen.com/writing/why-did-i-drop-out-of-university/https://sandergansen.com/writing/why-did-i-drop-out-of-university/Sun, 22 May 2016 12:00:00 GMTWritingIn less than a month, most of my coursemates will become university graduates. But not me. I decided to drop out.https://sandergansen.com/writing/estonian-startup-shipitwise-brings-international-shipping-to-21st-century/https://sandergansen.com/writing/estonian-startup-shipitwise-brings-international-shipping-to-21st-century/Wed, 20 Apr 2016 12:00:00 GMTWritingEstonian startup Shipitwise’s the new example of sharing economy in Estonia. The company’s about to launch a service that’ll break the ancient chain of logistics and will make international shipping an automatic cloud service.…https://sandergansen.com/writing/garage48-success-stories-shipitwise/https://sandergansen.com/writing/garage48-success-stories-shipitwise/Wed, 16 Mar 2016 12:00:00 GMTWritingShipitwise is here to change the way people experience logistics.https://sandergansen.com/writing/estonia-or-silicon-valley-whats-the-difference/https://sandergansen.com/writing/estonia-or-silicon-valley-whats-the-difference/Tue, 27 Oct 2015 12:00:00 GMTWritingTwo months ago, I returned from my 6-week long trip from Estonia to Silicon Valley, where I attended Draper University and peeked into some unicorns (e.g. Uber, Airbnb & Tesla). Coming back, it really opened my eyes towards the pros and…https://sandergansen.com/writing/quiktract-the-startup-that-never-was/https://sandergansen.com/writing/quiktract-the-startup-that-never-was/Wed, 07 Oct 2015 12:00:00 GMTWritingLast February we put together a team of three developers and one business/marketing/law person with an idea. Sounds wonderful, as almost all of the founders of QuikTract had a technical background. But what happened? And did we learn…https://sandergansen.com/writing/review-of-draper-university/https://sandergansen.com/writing/review-of-draper-university/Tue, 04 Aug 2015 12:00:00 GMTWritingReview: It is time to look back at the Draper University experience.