Weekly Reading: Fundraising 101

Weekly Readings are a series of blog posts highlighting the best pieces of content I’ve read or listened to during the week. Give me feedback if you enjoy it. And suggestions if you don’t. Just to make it better for other guys.

We’ve just started to prepare for our seed round. At Shipitwise. And also, there was a great Garage48 event. But otherwise, life is still the same. Startups need to sell more. Find ways to keep the customers. And. Funny fact. Also think about fundraising 101.

Interesting founds.

  • StartupGag – Life’s better without them. This weekend, I attended yet another Garage48 hackathon. This session’s theme was “serious fun”. And made a blog, where we could make fun of startups and investors. It already got some traction. And we might keep it up for some time.
  • ‘Star Wars’ ‘Rogue One’ Trailer Is Here. Shame to you that haven’t seen it yet. But this movie’s going to be lots of fun. I hope!

no such thing as too much sales & fundraising 101.

  • “My CEO Told Me To Stop Selling So Much”. Usually the problem is that companies don’t start sales early enough. But every now and then, the IT cannot keep up with the sales. That’s when there’s a need to raise more investments.
  • The Danger of Cheap Acquisition. Acquiring customers can be easy, and relatively cheap. And startups are generally good at getting this part right. But the next step’s much harder. How to make them come back? This is usually where most fail. So are you building a sustainable asset?
  • I Never Lost a Customer I Actually Visited. There’s always customer churn. But in most cases you’ll never lose the one you’ve built a real relationship with. So go and meet them. Become friends. Or just build a cult with ’em.
  • The Optimal Seed Round Strategy – Timing And Size. Let’s be honest. No one has a clue, when and how big their seed round should be. But maybe this helps you get a bit closer to the truth. And it’s only getting harder in the later stages.
  • The New Rules of Startup FundraisingLessons Learned on a Trip Down Sand Hill Road. Investors are getting over the fear of missing out. But now they’re developing the fear of getting in. This means we need new rules. And this seems to work…
  • How to Choose Your First VC. You’ve never run a company or raised money before. Sure, you’ve built little projects and there was that lemonade stand when you were little, but this is for real. How to pick the right partner now?
  • 5 Questions to Ask Every VC. There’s a saying: Taking a VC on board’s like getting married. Although it’s mostly total crap, there’s some truth in it. And for that reason, startups need to dig deeper into their new mates. These questions are a good point to start from.

Apps are a thing of the past.

  • The Future is Without Apps. The present is that: There’s an App for That. But it won’t stay like it for ever. Why? Because it’s inconvenient to search, download and store those bits. There are already ways to go past this hassle. But the real future will be…
  • Great SaaS Startups Focus On Behavior Change. Most SaaS startups provide tools to help people accomplish a goal in a better way than they could before. A key part of a SaaS startup’s toolkit, then, is changing end user behavior.
  • It’s Not Slack’s Fault. Or Skype’s. Nor Fleep’s. Or whatever platform your team’s using. Team chat’s are a great way to organise the workflow. And they should be used. But with care. Otherwise chaos breaks loose. Here’s how it should be used.
  • How To Survive Parties Where You Don’t Know Anyone. I’m not an introvert. But some of the other readers can be. And sometimes you might end up at a party that has zero familiar faces. Here’s how to talk to people at those events.
  • My year in startup hell. This seems to be like something worthwhile to read. A journey to Hubspot. With an old journalist. And back again. An exclusive sneak peek at the book “Disrupted.”

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