Writing & ideas
The thinking behind the work.
Long-form writing on agentic commerce, applied AI, product businesses and the experience of building them. Original essays and historical writing, kept in context.
100 articles · Showing 85–96 · Page 8/9

Let’s take a minute to notice the elephant in the room.
Last week I wrote about startups being just like “Pirate ships”.
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STARTUPS ARE JUST LIKE ‘PIRATE SHIPS’
And there can only be one captain.
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What are the PPC benefits for your business?
PPC is an internet marketing channel. The letters stand for pay per click, which means advertisers pay a fee to publishers every time someone clicks their ad. In effect, it's a way to buy site visits rather than "earning" clicks…
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No Sharing Economy
Sharing Economy. Also known as shareconomy, collaborative consumption, peer economy or access economy. Is it a dream yet to fulfill or an inflated bubble yet to burst?
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Everything Store: Transforming Markets One by One
The Everything Store: Jeff Bezos and the Age of Amazon tells a very readable story of how one global giant transformed retail.
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Customer Service: Make it everyone’s priority
Delivering Happiness: A path to profits, passion, and purpose is a must read for any self-respecting entrepreneur. In this fast-paced and down-to-earth book, Zappos CEO Tony Hsieh shares how a very different kind of corporate culture is…
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First rule of entrepreneurship: There are no rules!
The Hard Thing About Hard Things must be one of the best books I’ve read in a long time. It’s Horowitz’s way of laying out everything he believes to be true in entrepreneurship. He’s not attempting to provide anyone with recipes for…
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Fundraising couldn’t be easier
Fundraising isn’t hard. At least not hard like impossible.
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Why do startups fail at digital marketing when there's so much information online on how to avoid it?
You could have the greatest startup idea in the world, however it won't grow as a business without the right marketing strategy. Startups fail at digital marketing either because they don't understand it, or because they make mistakes…
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A Startup Wise Guys portfolio company Shipitwise hits the 2.5 million euro valuation
Hassle-free shipping solution startup Shipitwise (Estonia) has successfully closed its Funderbeam campaign, increasing its valuation to 2.5 million euro, only 3 months after graduation from B2B accelerator Startup Wise Guys (SWG) 6th…
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Why did I drop out of university?
In less than a month, most of my coursemates will become university graduates. But not me. I decided to drop out.
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Estonian startup, Shipitwise brings international shipping to 21st century
Estonian startup Shipitwise’s the new example of sharing economy in Estonia. The company’s about to launch a service that’ll break the ancient chain of logistics and will make international shipping an automatic cloud service.…
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