Writing & ideas
The thinking behind the work.
Long-form writing on agentic commerce, applied AI, product businesses and the experience of building them. Original essays and historical writing, kept in context.
100 articles · Showing 25–36 · Page 3/9
The Reality of Building: Scope Creep and Strategic Pivots
The honest story of how scope creep nearly derailed our development and how we learned to embrace it as market validation rather than fight it.
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The Philosophy Behind Perxify: Rethinking Brand-Consumer Relationships
The core philosophy that drives Perxify - moving beyond transactional relationships to create genuine partnerships between brands and customers.
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From Concept to Platform: Perxify's Evolution Through 2024
How Perxify evolved from a simple loyalty program idea into a comprehensive commerce platform throughout 2024.
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The Technical Reality: Web3 Building Challenges
The honest truth about building on blockchain technology - from integration complexities to user experience challenges and everything in between.
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Building in Public: The Early Days of Perxify
A look back at the initial decision to build Perxify in the open, sharing our progress, challenges, and lessons learned with the community.
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Looking back and thinking forward, analysing our planned journey for Alder Solutions
Three hours in the air, with no access to the internet or other disturbances, was a fantastic time. It allowed me to catch up on long-form reading and have much-needed moments of reflection.
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Fifteen Years in the Making: The Journey to Building Perxify
A personal reflection on the entrepreneurial journey that led to Perxify - from early ecommerce ventures to finding the right problem to solve.
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Ready. Set. Go.
Coming back from Paris, after spending days with my straight-shooting lovely wife, my always life-enjoying friend Nizzar, and many other crazy-optimistic-weird people, something new has re-awakened inside me. Something I last felt years…
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My personal review of the year 2023
This year started with a downward cycle, but by the end, its course changed again with the help of some new Internet frens, and I managed to travel a lot, this time also with Lele.
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Post Mortem for Supplain
In April 2021, we assembled a team to build a supply chain blockchain that connects all parties and enables more interoperability.
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Should we be talking about Web4 already?
The next generation of the internet is here, called Web 4.0. This new web version will be more personalised, interactive, and intelligent than ever before.
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Blockchain & cryptocurrency use cases, reputation, regulation and the path forward feat. NFT Tallinn
(1) real use cases;
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