Product, AI & Market Leadership

One priority.
Real ownership.

I work with executives of established companies. One focused assignment, interim leadership in an agreed field, or a prepared Business & AI Workshop. I do the thinking and the practical work with your team.

Discuss your priority Explore the services

For executives of established businesses

About me and my experience

Sander GansenFounder. Operator. Hands-on partner.

Built across technology and business

RobotexSpringriseShipitwisePerxify

Three ways to work together

Your team knows the business.
I take my part.

A different level of involvement for a different need. These are standalone engagements—not a funnel you have to work through.

I work with your team on one product, offer or market priority over three weeks.

Product-to-market reset

For an established company with a product, offer or market question that needs focused work. I review one area, help make the agreed changes and prepare a 90-day continuation plan with your team.

€5,000 excluding VATThree weeks · up to 50 hoursExplore the engagement

I take responsibility for an agreed product, market-entry or business role for 90 days.

Interim leadership

For an established company that needs a leader for a product, market entry or overall business direction. I contribute directly to the work, lead the team within an agreed mandate and prepare the handover.

€9,000/month excluding VAT90 days · three days / 24 hours per weekExplore the engagement

I prepare and run a working session on one question before you commit people and budget.

Business and AI workshop

I research one company question beforehand, then work through the options with your team. You receive a recommendation, working material and the assumptions to check. The question can be about AI, a product application or a business decision.

€2,000 excluding VATUp to four hours together · up to 12 hours totalExplore the engagement

Other ways to collaborate

Working together on a different brief

I also work on business development, marketing strategy, investor relations, mentoring, events and teaching. Tell me what you need help with, and we can discuss a role and scope that fit.

Explore other ways to collaborate

OfferSignal / Agentic commerce

Your next buyer
may arrive with an agent.

Your business already has a real offer. Let’s make the information behind it reusable, easier to find and useful to buyers and their agents. For executives of manufacturers, technical distributors and B2B/B2B2C businesses.

See how OfferSignal works

Four steps. Useful value after each.

We work alongside your team. Use each result and decide whether to continue. All four are recommended; maintenance and further development are agreed separately.

Selected work / newest first

Experience, not just a point of view.

Explore all work

I co-founded Springrise and worked as an interim CMO and team lead from 2019 to 2022. We led and delivered marketing work for more than 20 companies across technology, finance, industry and other fields. Inside Springrise

Commerce infrastructure · Early 2024–October 2026 · active development paused

Perxify

Alvar and I started Perxify in early 2024 as a loyalty platform. We built commerce infrastructure and put it to use in our own book marketplace, Raamatuhai. I led the business direction and fundraising, then helped develop a direct-sales programme for manufacturers. We paused active development in October 2026 after eight months of fundraising without securing financing.

As co-founder and CEO, I led customer conversations, company direction, the commercial offer, business-model work and fundraising. My co-founder and CTO, Alvar Laigna, led architecture and engineering. We worked with the wider product and commercial team to turn customer needs into working software.

Inside the project

The BooksShark marketplace before its closure

Circular marketplace · Spring 2025–October 2026 · development, launch and marketplace closure

BooksShark / Raamatuhai

We began building Raamatuhai on Perxify infrastructure in spring 2025 and launched in December. More than 500 users listed over 2,000 books and completed over 100 sales, with no marketing spend. We closed the marketplace in October 2026 when the funding needed to continue did not come through.

As CEO, I led the business and product direction, positioning and fundraising. Alvar Laigna led the technology, Anti Reinthal worked as COO and Daniel Gansen as developer.

Inside the project

International community · 2022–2025 · final event in May 2025

BananaConf / NFT Tallinn

I co-organised NFT Tallinn and BananaConf, working on the programme, speakers, partnerships and international outreach. We started inside WOF Labs, later separated the event work and ran conferences in Tallinn and Milan. We stopped organising events after our final, smaller BananaConf in May 2025.

I co-organised the events and worked with our team on the programme, international outreach, partnerships and keeping the community involved between events.

Inside the project

Supply-chain infrastructure · 2021–2023 · DeShip, Supplain, World of Freight and the beginnings of NFT Tallinn

WOF Labs: DeShip, Supplain and World of Freight

We started with DeShip, developed the idea into Supplain and launched World of Freight to fund the work. We built games and an international community, but Supplain remained unfinished. NFT Tallinn also began within WOF Labs before continuing separately as BananaConf.

I co-founded WOF Labs and led it as CEO. My work covered business direction, positioning, community building and industry relationships, alongside co-founders responsible for technology, product and business development.

Inside the project

Latest writing & research

Go beyond the headline.

The writing library

In the room

Work through it together.

Workshops & future dates

Late November 2026 · Details soon / express interest by email

Who does the machine buy from?

Can the buyer—or their agent—find your offer?

Sander Gansen & Matis Metsala

I am hosting this workshop with Matis Metsala to look at how buyers find your products through search, AI answers or purchasing agents. We will work through customer questions to see which facts buyers need to compare offers and how your team can avoid looking up the same information for every enquiry.

Email me to express interest

I will share the date, venue, programme and registration details once they are confirmed. Your email expresses interest only; it does not reserve a place or subscribe you to the newsletter.

A useful place to start

Let’s talk about the work ahead.

One priority, the responsibility it needs, and the people around it. Start with a 25-minute conversation.

Discuss your priority

One priority.Real ownership.

Your team knows the business.I take my part.

Product-to-market reset

Interim leadership

Business and AI workshop

Working together on a different brief

Your next buyermay arrive with an agent.

Experience, not just a point of view.

Perxify

BooksShark / Raamatuhai

BananaConf / NFT Tallinn

WOF Labs: DeShip, Supplain and World of Freight

Go beyond the headline.

The impact of AI on jobs and thoughts on what should be done in Estonia right now.

Software that executes work is scaling, whereas people stop operating tools.

The pressure on European producers and retailers is real.

Work through it together.

Who does the machine buy from?

Better questions. Useful reading.

Let’s talk about the work ahead.

One priority.
Real ownership.

Your team knows the business.
I take my part.

Your next buyer
may arrive with an agent.