Focused work over three weeks
I work with your team on one product, offer or market priority over three weeks.
You may be deciding which application to prioritise, how to package an offer or why buyers understand the specifications but still do not enquire. I can spend three weeks working through that question with your team and making the changes we agree are worth doing.
I start with the customer evidence, technical constraints and decisions you already have. I research what is missing, compare the options with the people responsible and contribute directly to the work. At the end, your team has the completed material, the reasons behind our decisions and a plan for the next 90 days.
We choose one of these areas and agree an assignment that fits the time available.
Which user and application should this product be designed around?
I review users, customer evidence and technical constraints with your team, then help write or revise the product brief, requirements and priorities. We work through the important design and user-experience choices and decide what to test next. For a physical product, this can include installation, everyday use, connectivity and support.
Should we sell the device, lease it or include it in a service?
I compare customer needs, competing offers and cost assumptions, then prepare a comparison of the models and pricing. With your team, I revise the offer and prepare a customer test. We assess buying outright, leasing and service models on their merits, including whether recurring payments make sense for the customer and the business.
Do buyers understand how the product would help them and why they should choose it?
I review how buyers find, evaluate and enquire about the product. The work can include rewriting one key page or product explanation, improving one enquiry step and preparing one channel test. I use the technical capabilities, use case and evidence to explain what a buyer needs to know before taking the next step.
I review the current situation and material with your team, identify missing evidence and agree the changes to work on. Up to three customer or team interviews, arranged by you, are included. We confirm the scope, the people needed and what can fit within 50 hours.
I research, analyse, write and work alongside your team on the assignment. We consider the relevant legal, policy, cost and financial implications before committing to implementation. If a decision needs specialist input, I help identify the right person and coordinate their involvement.
I help put the agreed changes into use and review the completed work and open questions with your team. The 90-day plan records decisions and their reasons, responsibilities, costs, measures and maintenance needs. You have three business days to review the handover.
No. Tell me which decision you are facing, what material you have and what is getting in the way. In the 25-minute conversation, I can help identify the area to work on, who needs to be involved and whether three weeks is a suitable allocation.
The fee covers one area. Product, business model and buying journey are connected, so I consider relevant implications across them. We agree one priority and its practical output before starting; separate projects need separate scopes.
I contribute directly through research, analysis, writing, product reviews and agreed practical changes. Engineering, industrial design, development and other specialist work remain with the people responsible for them.
No. I am particularly interested in premium products, robotics, IoT and applied AI, but I also work on non-technical products and services. We still need to understand who the customer is, how the offer makes money and what the buyer needs to know.
I hand over the completed work and a 90-day continuation plan with named responsibilities and maintenance needs. Your team can continue from there. If longer involvement would help, we can discuss it separately.
I may use AI to help compare evidence, research and draft material, and I check the sources, reasoning and final wording. I consider legal and financial implications as part of the work. Where formal advice or specialist sign-off is needed, we arrange it with the appropriate people. I cannot guarantee revenue or funding.
Leadership for one quarter
For an established company that needs a leader for a product, market entry or overall business direction. I contribute directly to the work, lead the team within an agreed mandate and prepare the handover.
Preparation, workshop and written follow-up
I research one company question beforehand, then work through the options with your team. You receive a recommendation, working material and the assumptions to check. The question can be about AI, a product application or a business decision.
Workshops for teams and groups
Workshops with collaborators, including Matis Metsala, for companies and participant groups exploring AI-assisted discovery, sales and procurement. We use business examples to check information, assess costs and risks, and prepare next actions.
Tell me about the situation and the material you already have. We can use a 25-minute conversation to assess fit, scope and the people needed before you commit to the work.
Explore the work