Who is Matis Metsala, and what does he contribute?
Matis is an entrepreneur, sales and marketing leader, adviser and trainer who has worked with manufacturers and retailers. His roles include the Delfi launch team, Deal24 sales and marketing, Estonia country manager at Httpool Baltics and Baltic sales director at Adform. In our joint workshops, he focuses on customer needs and cost-efficient sales and distribution channels.
Is every workshop delivered with Matis?
No. I agree the collaborators and their involvement for each audience and agenda. The joint format described here combines my product, business and applied-AI experience with Matis’s sales, marketing and distribution experience.
Do participants work on their own companies?
Yes. In the example format, trainers demonstrate information and discoverability checks, and participants apply the instructions to their own offers. We choose three to four cases from advance information for shared discussion. This allows us to examine those cases in more detail, although we cannot give every business a full individual review.
Is the subject only relevant to online shops?
No. We cover manufacturers, retailers and service providers, B2B and consumer buying, product ordering, service enquiries and bookings. We examine the information customers or their buying assistants need and the actions they should be able to take.
Will the workshop implement the changes?
Implementation is separate. During the workshop, participants carry out guided checks, assess risks and costs, and decide on next actions. We help distinguish work they can do themselves from tasks for a web partner or developer.
How do we agree a workshop and its price?
Tell me about the audience, business questions and format in a 25-minute conversation. I can then propose a programme and confirm collaborators and working arrangements. The fee is quoted for that programme, separately from the one-question workshop.