Writing & ideas
The thinking behind the work.
Long-form writing on agentic commerce, applied AI, product businesses and the experience of building them. Original essays and historical writing, kept in context.
100 articles · Showing 1–12 · Page 1/9
The impact of AI on jobs and thoughts on what should be done in Estonia right now.
During a recent conversation, a representative of a large corporation told me rather bluntly that the first jobs to disappear are the ones that should never have existed in their current form.
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Software that executes work is scaling, whereas people stop operating tools.
Instead of adopting a sales tool, give the task to a machine. With the right access and data, it reviews emails, finds unfinished conversations, and prepares next steps.
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The pressure on European producers and retailers is real.
Last week, I heard rumours that one of Estonia’s oldest furniture showrooms was closing. Now it’s confirmed: ELKE Mööbel is shutting down.
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Are we going to let Lithuania pull further ahead?
We have great tech companies. Good manufacturers too. Yet Estonia’s side of that particular map lacked businesses using technology to sell physical products at €100M+ annual revenue.
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Don’t Vibe Code in Between Sets, aka how businesses should implement AI now.
A gym in San Francisco is telling people not to vibe code between sets.
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The crypto era is over. Long live crypto.
Some thoughts on a16z Crypto becoming a16z Frontier.
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Where are the Estonian equivalents of Furniture1 and BURGA?
We have spent the last 30 years building tech companies. In Estonia alone, we have plenty to be proud of: two exits of Skype; the IPO of Wise; capital raises of Pipedrive, Bolt, Veriff, and others. But how much of that effort has…
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Agentic commerce: what it means, and what to do about it now
A growing number of shoppers no longer browse your site before they buy from it.
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What ChatGPT Ads means for B2B marketers, and why it doesn't reach them yet
ChatGPT now processes roughly 2.5 billion prompts a day and reaches around 900 million weekly users. Separately, G2's 2026 survey of over 1,000 B2B software buyers found 51% now begin their research with an AI chatbot more often than…
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My personal review of the year 2025
A Total Recall happened this year. It was long overdue, and finally, all doors broke loose. And I am delighted with the results!
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AI-Powered Commerce Cloud: The Convergence of Crypto and AI
The A16Z State of Crypto report validates Perxify's strategy: integrating wallets for programmable identity, NFTs for perpetual ownership, and AI for intelligence, with BooksShark as the first use case.
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When Economic Pressure Sparks Innovation: Lessons from Estonia's Retail Evolution
Estonia's VAT increase is creating challenges for retailers but also opening doors for AI-driven solutions and direct-to-consumer strategies across Europe.
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