Writing & ideas
The thinking behind the work.
Long-form writing on agentic commerce, applied AI, product businesses and the experience of building them. Original essays and historical writing, kept in context.
100 articles · Showing 13–24 · Page 2/9
Commerce in the Agentic Web: The New Rules for AI-Mediated Value Exchange
As AI agents become our primary interface with the web, businesses must balance optimizing for both human attention and AI comprehension, creating a new economic model based on direct value exchange.
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Balancing Act: Why Europe Needs a Smarter Approach to Blockchain, GDPR, and Global Innovation
In the race to harness blockchain's transformative potential, three global powers have emerged with distinct approaches: the United States drives innovation with minimal constraints, China strategically adapts technology while…
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AI-Powered Development: Building a Headless Commerce Frontend in One Hour
The story of how we went from needing a website to having a live, professional headless commerce frontend in just one hour using AI assistance - and what this means for the future of startup development.
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Business Model Evolution: From Upfront Fees to Risk-Sharing Success
How discovering that brands need modern commerce infrastructure but can't afford upfront investments led us to develop a revolutionary risk-sharing business model based on transaction fees.
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AI Product Recommendation Engine: How Perxify Makes Online Shopping Personal Again
Discover how Perxify is reimagining e-commerce by creating a commerce cloud that connects brands and shoppers on a shared infrastructure that learns and adapts, powered by our AI product recommendation engine.
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API-First Commerce: Building Enterprise Infrastructure from the Ground Up
How enterprise interest and client validation transformed our understanding of the market opportunity, leading us to rebuild commerce infrastructure from the ground up with an API-first approach.
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The Big Pivot: From Loyalty Platform to Headless Commerce Cloud
The strategic decision that changed everything - how we realized we had built a headless commerce cloud, not just a loyalty platform, and the benefits of this API-first architecture.
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Market Context: The Estonian Startup Ecosystem in 2025
An analysis of the Estonian startup ecosystem in 2025 and how local market dynamics influenced our global platform strategy.
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From Demo to Reality: Building a Headless Multi-Vendor Marketplace
The journey from proof-of-concept to first marketplace product, including the technical challenges and business insights we discovered while building a headless multi-vendor solution.
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2024 Reflections: A Year of Building Perxify
A comprehensive look back at 2024 - the challenges overcome, lessons learned, and foundation built for the future of Perxify.
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My personal review of the year 2024
New Beginnings continued to be the theme for this year as we continued building the global Banana community and collecting more experiences to look back on in years to come.
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Momentum and Growth: Enterprise Interest in Headless Commerce Platforms
How enterprise interest validated our platform approach and drove rapid maturation of our technology and business model, focusing on the demand for headless commerce solutions.
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