Questions about working together

I work mainly with executives of established companies. They may need help resolving a product or business question, someone to lead an area for a period, or a prepared workshop with their team. At OfferSignal, we focus on manufacturers, technical wholesalers and product-focused B2B/B2B2C businesses whose scattered commercial information slows down sales work.

The Reset gives me three weeks to work on one agreed area. Interim leadership is for a responsibility that needs an owner for 90 days. A workshop suits a question you want to examine before deciding what to do. If the problem involves product information, discovery and recurring sales enquiries, we can discuss OfferSignal. I can also agree a different scope with you when these formats do not fit.

Yes. I can help develop a business from its initial concept through to delivery, work on marketing strategy, or support investor relations and funding preparation through closing. I also take on advisory and mentoring work, events, MC and moderator roles, speaking, university teaching and workshops. My role, preparation and fee depend on the work you need.

Work without a published price still needs an agreed scope and fee. For my individual engagements, I agree the responsibilities, outputs, timing and additional costs with you before starting. OfferSignal is quoted for its own scope. The published fees for the three primary formats apply to those formats only.

I can help work through the customer need, offer and business model, then connect those decisions to delivery. In marketing strategy, I draw on my Springrise experience to work on positioning, channel choices and the practical work needed from the team. I agree with you whether the situation calls for advice, a defined assignment or a leadership role.

Yes. Within an agreed mandate, I can help prepare the business story and investor material, support investor conversations and coordinate work through closing. Investment decisions remain with the company and its authorised advisers, as does specialist legal or financial sign-off. Funding and a completed transaction cannot be guaranteed.

Yes. I have mentored since my involvement with Startup Wise Guys and have taught and led workshops since 2014. I can work with you individually, teach at a university or prepare a learning programme for a team. The audience and what they need to learn determine the format.

Yes. I take on MC, moderator and speaker roles, as well as other event work. E-commerce innovation and applied AI are among the subjects I discuss. I agree the audience, topic, preparation and fee with the organiser before confirming the role.

The Focused Business & AI Workshop is a standalone engagement. I prepare around your question, spend up to four hours with the team and provide written follow-up. The question can be about a business or product decision without involving AI, and no follow-on purchase is required. Collaborative programmes have their own agreed agenda and fee, and the announced public workshop has not yet opened ticketing.

It is a buying process in which software agents help a buyer find products, compare options or prepare an enquiry or order. Completing a transaction also requires the relevant access and authority. Reliable product information helps the buyer assess the offer; agreed permissions determine what the agent can do.

We start by mapping commercial information and sales work with your team, then prepare a sales-focused digital roadmap. We establish reusable approved data with agreed ways to update and access it, including an MCP server. In stage three, we plan discovery and distribution and carry out the agreed initial technical SEO/GEO/AEO, content and data work. Stage four starts with a measured pilot for one selected enquiry route, followed by rollout if you choose to continue. Each stage has agreed outputs and a decision on the next step.

The mapping gives you a record of the sources, gaps and responsible people, with a digital roadmap for sales work. The data stage provides approved reusable information and its update and access mechanisms. Stage three provides a content and channel plan plus the agreed initial content, catalogue or data outputs and technical improvements. Stage four provides a tested workflow for the selected enquiry route; wider rollout and handover are scoped after the pilot. We agree acceptance criteria and usable outputs before each stage.

You can stop after any accepted stage and keep its agreed outputs. We review the result with you and confirm the scope and budget before starting the next stage. The pilot also has its own acceptance and rollout decision. Payment, termination and any refund are handled under the written agreement and applicable mandatory rights.

Our pricing approach is a fixed scope and fee for the initial mapping and roadmap, and for the selected pilot. Data preparation is priced by volume and complexity, while rollout is quoted as a project. Ongoing maintenance is agreed separately. We confirm the sources, connections, initial channel work and workflow before quoting each stage, with its outputs, acceptance criteria, responsibilities and timing. Hosting, model/API use and other service costs are identified separately. We have no universal OfferSignal price or duration.

The map shows where commercial information comes from, who can confirm it and what is missing. The next stage makes approved facts reusable, with agreed access and update rules. We continue using existing ERP, PIM, CRM and e-commerce systems where they support the work, connecting their approved data rather than replacing them. A single source of truth can therefore be an agreed way of using existing sources, rather than a new database.

We set access permissions for the agreed information and users. MCP stands for Model Context Protocol and lets tools or agents use defined interfaces; it does not grant publication rights. Public product information stays separate from private customer prices, correspondence and internal capacity information. We agree the working channel, approved providers and minimum necessary material before connecting sources. Any publication or change to records needs its own authority.

We carry out the agreed basic technical SEO/GEO/AEO work and prepare a prioritised content and channel plan. We also produce selected content and data outputs using the cleaned, approved information. Depending on the scope, these can include catalogue or product-page content, e-commerce product data and target keywords for the workflow we are building together. We agree the pages, channels and initial work in the quotation. Large-scale content production, link building and broader channel work are scoped and priced separately.

SEO helps search engines find and understand pages. GEO addresses how generative AI systems find and use information in their answers. AEO focuses on information that answer systems can use to respond to a question. We work on technical access and clear, consistent content backed by approved facts, with machine-readable information where useful. These changes do not guarantee rankings, recommendations or orders.

We make commercial information reusable: product codes and variants, specifications, price validity, availability and ordering rules, with named people who approve the facts. Your existing ERP and PIM remain in use; we connect their approved data rather than replace them. We then do the agreed initial discovery work, including technical SEO/GEO/AEO and selected content or catalogue outputs. A focused agent uses that information in one selected workflow, such as a buyer enquiry on a product page or an external purchasing enquiry. A chat interface may be part of that workflow.

We pilot one selected route: an external purchasing enquiry, including one from a buying agent, or a buyer enquiry on your website or product page. The workflow uses approved facts to collect requirements, identify missing information and prepare a response for the right technical and commercial approvers. We test representative enquiries against the agreed quality criteria and baseline. After acceptance, you can keep the limited pilot output or agree a rollout, including the data-entry process, necessary connections and handover. Sending binding offers or making transactions requires explicit authority.

We agree ongoing maintenance separately after delivery, including its scope, service level, responsible people and fee. It can cover data quality, catalogue updates, connections and checks on the AI workflow. New connections or further development also need an agreed budget. Completing a pilot or rollout does not enrol you in an ongoing subscription.

We look for manufacturers and technical wholesalers with complex product ranges and recurring enquiries that take too much manual work. Product-focused B2B/B2B2C companies can also fit. To start, we need a real enquiry, representative source material, someone responsible for the business outcome and people who can approve the product, price and availability facts. Custom manufacturing needs its own assessment of technical rules and scope.

We need a representative product or service selection, the source files or systems, and examples of recurring enquiries. Include the relevant specifications, price validity, availability and ordering rules, and identify what may be public. We also need a business sponsor, fact approvers and an IT contact. We agree only the access needed for the selected route, along with confidentiality, usage rights, hosting and personal-data handling. Unresolved critical price, availability or access questions must be settled before the pilot starts.

Your authorised engineering, quality and commercial people make those decisions. We define the approval steps in the workflow so an agent can prepare a draft using approved information and flag what still needs checking. Past work cannot confirm today’s capacity, availability or price. Sending an offer, placing an order or paying requires the agreed authorisation.

The external research cases describe results reported by their named publishers. I keep their attribution and distinguish reported savings, pilots and limitations. They are not my or OfferSignal’s customer results unless explicitly identified as such.

I keep the original essays because failed assumptions, adoption problems and changes of direction were part of the work. They retain the dates and context in which I wrote them. An old plan or forecast should be read in that context rather than treated as a current offer.

Matis Metsala and I are planning “Who does the machine buy from?” / “Can the buyer—or their agent—find your offer?” for late November 2026. The exact date, venue and price are still to be confirmed. Use Email me below and I will respond about the event. Your email expresses interest only; it does not reserve a place, buy a ticket or create a contract. Newsletter signup is separate.

Sander Gansen and Matis Metsala will host “Who does the machine buy from?” in late November 2026. More information is coming soon. Email Sander to express interest; tickets and confirmed places are not available yet. The late-November 2026 announcement currently invites direct-email interest only. Its exact date, venue and price are still to be confirmed. Confirmed ticketed events will provide their own registration link and cancellation terms.

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Tell me about your company, the decision or recurring task you need help with, and who is responsible for it. A public offer or safe representative example is useful. Please keep passwords and confidential client data out of public contact channels. If I need more material, I will agree a suitable working channel, access and approved providers with you first.

My personal engagements are contracted and invoiced through SAAG Consult OÜ, registry 14264613, VAT EE102178335. For OfferSignal, we name the contracting party in the written proposal and agreement before work starts. The scope and commercial terms are agreed before any paid engagement; booking a meeting or expressing workshop interest does not create one.