Preparation, workshop and written follow-up
I prepare and run a working session on one question before you commit people and budget.
A new application, an AI proposal or a change in how customers buy can raise questions worth examining before you commit people and budget. I prepare a workshop around one of those questions in your business, using the material you share and research into what is missing.
During the session, I work through the choices and implications with the people responsible for the decision. We create working material suited to the question, and I send a written recommendation and next step afterwards. You can use the conclusions without buying implementation or ongoing support from me.
We choose one question. I can help assess an existing proposal or explore a new opportunity.
Is this application worth pursuing?
I compare the intended user, available customer and competitor evidence, pricing, costs and relevant rules, using the technical constraints supplied by your team. We work through an initial comparison of applications and business cases, then prepare a brief for testing the assumptions that matter most.
Could AI help our team use the information we already have?
I review sample documents and the tasks people struggle with, then compare search or AI options, source reliability, access requirements and costs. You receive a recommendation, assumptions to check and an outline test brief for your technical team. Building the knowledge system would be a separate assignment.
How will AI change the way customers find and compare our products?
I review sample product information and the buying journey with your team. We identify where better facts, explanations or interfaces could help a buyer or buying assistant. The session produces a prioritised list of information, content and purchase-step changes to explore.
You send the question and relevant material. I review it, research the subject and prepare examples, choices and evidence for the discussion. We agree a question narrow enough to examine within the total allocation.
We spend up to four hours with the people involved. I help compare alternatives using your team’s technical and business knowledge, and record the assumptions that still need checking. Together we create material such as an option comparison, customer journey or outline brief.
Within three business days, I write up the conclusions, recommendation, questions still to check and people needed for the next step. Preparation, the session and follow-up take up to 12 hours in total, normally across one week.
No. I can prepare a workshop on a new application, business model or product decision. I may use AI to support research and preparation where it helps, with source checks and review.
Yes. Share the proposal, its reasoning, relevant evidence and constraints. I start from what your team already knows and prepare the session around the decision you need to make.
No. I prepare and run the session, then provide written follow-up with a recommendation and an outline test brief where appropriate. Building a demo or implementing a workflow needs a separate scope.
Send the question and material relevant to it. That might include customer and competitor evidence, a product proposal, sample technical documents, or product information and buying steps. I also need your team’s technical constraints to assess the options.
No. I can assess product facts, explanations and buying steps with your team and identify improvements to test. Recommendations and placement in external language models are outside our control.
This workshop costs €2,000 excluding VAT and focuses on one company question, with preparation, a defined time allocation and written follow-up. Collaborative workshops, including those with Matis Metsala, have a separately agreed agenda for a team or participant group.
Focused work over three weeks
For an established company with a product, offer or market question that needs focused work. I review one area, help make the agreed changes and prepare a 90-day continuation plan with your team.
Leadership for one quarter
For an established company that needs a leader for a product, market entry or overall business direction. I contribute directly to the work, lead the team within an agreed mandate and prepare the handover.
Workshops for teams and groups
Workshops with collaborators, including Matis Metsala, for companies and participant groups exploring AI-assisted discovery, sales and procurement. We use business examples to check information, assess costs and risks, and prepare next actions.
Tell me about the situation and the material you already have. We can use a 25-minute conversation to assess fit, scope and the people needed before you commit to the work.
Explore the work